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CSAE 2020 Annual Conference

July 7-9, 2020, Grand Hyatt Vail, Vail CO

Join the conversation #CSAE2020VAIL

New dates for the conference: July 7-9, 2020. More details shortly.


Conference Agenda

(Effective February 27, 2020. Subject to Change)

Wednesday, June 3, 2020

10:00 AM - 5:30 PM

Registration Open

12:00 PM – 1:00 PM

VIP Get to Know You Lunch

Speakers, sponsors, board of directors

1:30 PM – 3:00 PM

B2B Expo (Reverse Trade Show)

Exclusive Pre-Conference Session for Association Executives

3:00 PM – 4:30 PM

Opening General Session
Welcome and Introductions

MC: Eric Sprinkle

Keynote: Better Living Through a Slightly More Dangerous Lifestyle

Eric Sprinkle

4:30 PM – 4:45 PM

Transition Break

4:45 to 5:30 PM

Break Out Session A1: Non-Dues Revenue

The Wyman Group

Break Out Session A2: The Power of Quantifiable Goals: Why Transparency Is an Asset for Associations

Alex Clark, American Society of Farm Managers and Rural Appraisers
If your inbox is filled with great ideas from a volunteer that your department must do right away, you might just be working for an association. Creating and broadcasting quantifiable goals with key stakeholders will help you avoid guilt trips from your board and time-consuming bridges to nowhere. Most importantly, it will allow you to focus on your association’s most valuable assets: its vision and mission.

Break Out Session A3: Communications

Ben Moscalino

6:00 PM - 8:00 PM

Welcome Gala, Silent Auction and Networking

Gore Garden
Hosted by Grand Hyatt Hotel

Kick off your conference networking experience while picking up unique offerings in this year’s Silent Auction.

Thursday, June 4, 2020

7:00 AM to 8:30 AM

Walk/Run/Yoga (Fitness Time)

7:30 AM to 4:00 PM

Registration Open | Auction Item Pickup

8:30 AM to 9:00 AM

Breakfast and Networking

9:00 AM - 10:30 AM

General Session
CSAE Awards Presentation
The Pivot Point:  Reshaping Your Organization When It Matters Most

Sheri Jacobs, FASAE, CAE; CEO, Avenue M Group
Is your organization ready to pivot? While many association professionals know how important it is to be nimble and innovate, it can be difficult to launch a new idea, change the current membership model, or reimagine the value proposition in an environment that is steeped in tradition and staying the course seems less risky.  Sheri shares the five major components of creating an organization that is more responsive to the needs of today's members and prospects. 

10:30 AM - 11:00 AM

Networking Break

11:00 AM to 12:00 PM

Breakout B1: Is It Time for a New Business Model?

Sheri Jacobs, FASAE, CAE; CEO, Avenue M Group
Your organization may have brand recognition, a well-attended meeting and a loyal (and possibly aging) member base, but that does not automatically mean new members will join, engage and renew. What's the difference between organizations that are thriving and those struggling to attract and engage new customers and members is your business model? How will you create and deliver value for your members and customers?  Learn the three essential components to creating a business model designed to meet the needs of today's audiences.

Breakout B2: Technology Strategy and QBA’s for More Effective Management of Your AMS

Ben Muscolino

Breakout B3: Leadership vs Management (Part 1 of 2)

Todd Anderson, Shepherds Staff Consulting
Learn the difference between Leadership and Management.  Leadership drives companies forward and people want to be led, not managed. Discover how to inspire excellence and move employees in the same direction with a “forming, storming, norming, performing” model and experience a paradigm shift in your thinking.

Breakout B4: Plug-n-Play Tips to Boost Your Association’s Membership

Panel Moderator: Matt Hemmendinger, American Water Works Association
Back by popular demand, our panel of membership experts will share their best ideas that you can take home and instantly deploy to support your membership growth, engagement and retention.

12:15 AM to 1:15 PM

Networking Lunch

1:30 AM to 2:30 PM

Breakout C1: Increase your Event/Education Footprint: Co-Locating, Co-Hosting and Supporting Partnerships of Events

Joanna Fetherolf, International Erosion Control Association

Breakout C2: How to Find and Keep Your Talent

Ben Muscolino

Breakout C3: Leadership Program (Part 2 of 2)

Todd Anderson, Shepherds Staff Consulting (Part 2 of 2)
Learn the difference between Leadership and Management.  Leadership drives companies forward and people want to be led, not managed. Discover how to inspire excellence and move employees in the same direction with a “forming, storming, norming, performing” model and experience a paradigm shift in your thinking.

Breakout C4: Stepping Up Your Community Relations Program

3:00 to 4:30 PM

General Session
Flip the Script

4:30 AM to 5:30 PM

VIP CAE Reception

(By invitation only)

Informal Meet at the Creek

Get outdoors, walk-and-talk, demo on fly fishing


Activities on your own

Friday, June 5, 2020

7:00 AM to 8:30 AM

Health & Wellness Time

7:30 AM to 10:30 AM

Registration Open

8:30 AM to 9:45 AM

2021 CSAE Conference Host
CSAE Awards and Installation of Officers

10:00 to 11:00 AM

Closing Session

11:00 AM to 11:15 AM









CSAE conference qualifies for CAE certification or re-certification credits.

Consent to Use of Photographic Images and Name Registration and attendance at, or participation in, CSAE meetings and other activities constitutes an agreement by the registrant to CSAE’s use and distribution of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities and to include registrant name on event registration lists. Cancellation Policy All registration cancellations and refund requests must be made in writing by May 20, 2020. A refund of the registrant conference fee, minus a $75 administrative fee, will be given for cancellations received by that date. No refunds will be granted for requests emailed or postmarked on or after May 20, 2020. Submit all requests to CSAE via email to jt@csae.org. CSAE regrets that refunds will not be given for no-shows. Substitutions are gladly accepted! Substitutions of registrations are permitted prior to the conference and onsite. Only one substitution is permitted per original registrant. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with that substitution. Badge sharing, splitting, and reprints are strictly prohibited.