From Communication to Connection - The Next Evolution of Association Marketing
Virtual Association Roundtable
Wednesday, April 15, 2026 Noon - 1 pm MT
Zoom link will be sent with registration

Association marketing is no longer just about sending messages out into the world and hoping they land. Today’s members are overwhelmed by information, pulled in countless directions, and engaging differently than they did even a few years ago. In this timely roundtable, From Communication to Connection: The Next Evolution of Association Marketing, Jena Dunham will explore what it takes for associations to move beyond routine outreach and build something far more valuable: meaningful connection, stronger relevance, and lasting trust with members.

This session gets to the heart of a challenge every association is facing: how to stay visible, valuable, and engaging in an environment where traditional communication tactics no longer guarantee results. Drawing from current trends, real-world association examples, and emerging tools such as AI-enabled marketing, Jena will help participants rethink how their organizations communicate value, foster engagement, and strengthen member relationships in a rapidly changing landscape.

What makes this presentation especially appealing is Jena’s practical and highly interactive approach. As Vice President of Marketing + Creative Services at Etherio, she brings both agency expertise and deep association-management experience, making her insights not only strategic, but highly approachable and immediately useful. Attendees can expect fresh ideas, relevant discussion, and actionable takeaways they can apply right away to modernize their marketing and better connect with the communities they serve.

About Our Presenter/Facilitator:
Jena Dunham, Vice President, Marketing and Creative, Etherio

Jena leads the development and execution of brand and marketing strategies at Etherio, encompassing reputation management, communications, and digital content strategies. She also manages our internal creative and design agency, providing comprehensive support to clients across the company’s five divisions: Association Management, Incentives, Signature Events, Life Sciences, and Meeting Management.

With nearly 20 years of combined corporate and agency experience, she has served as a brand strategist, specializing in omnichannel B2B and B2C marketing, communications, and brand development. Jena delivers strategies that engage clients, motivate teams, and propel brands forward. She has a B.A. in both Public Relations and Journalism, with a certification in graphic design. She currently holds board positions with her university alumni board, the City of Chamblee Downtown Development Authority, and the Atlanta Women’s Club.

CSAE association members are invited to join the roundtable; included in your membership.  If you are an association professional but not yet a member, it's just $25.  Or, join today and take advantage of this and all member roundtables and benefits!  Membership details here.

Register Today!