Rethinking Revenue: Unlocking New Pathways to Association Sustainability
Webinar and Roundtable Discussion.

In a time of accelerating change, associations must move beyond the traditional dependency on membership dues as their primary revenue driver. Evolving member needs, heightened competition for attention, and growing unpredictability in renewals have exposed the vulnerability of dues-centric models. To ensure long-term resilience and relevance, associations must adopt a more intentional and diversified financial strategy, one that aligns revenue generation with your association’s mission while still delivering member value.

However, the intrinsic value of the products and services associations offer remains steadfast, deserving of strategic monetization. In this enlightening presentation, we delve into the imperative need for diversifying revenue streams and explore innovative pathways to sustainable financial stability and long-term success. We’ll examine real-world approaches to non-dues revenue generation, including innovative sponsorship models, paid content and credentialing programs, corporate partnerships, and experience-driven educational offerings. This session will equip you with actionable strategies to transform your value proposition, future-proof your organization, and elevate your impact, without compromising your mission.

Learning Objectives
• Understanding the Strategic Importance of Revenue Diversification: This session emphasizes the importance of exploring non-dues revenue sources beyond traditional membership fees. Attendees will discover various strategies and opportunities to broaden revenue streams for their associations.
• Enhancing Financial Resilience: Learn how diversifying non-dues revenue streams can strengthen the financial resilience of associations, providing greater stability and adaptability in an ever-changing landscape.
• Practical Implementation Tips: Attendees will receive actionable guidance on effectively integrating non-dues revenue opportunities into their associations. Learn practical strategies, best practices, and real-life examples to maximize revenue potential and drive success beyond traditional membership models.

Presenter:

Bill Sheehan
Global Head, Association Strategy
D2L Corporation

Bill serves as the Global Head of Association Strategy at D2L, a company committed to revolutionizing learning experiences for associations and their members. With over 30 years of senior executive management experience in the association sector, Bill brings a wealth of expertise in operations, membership, marketing, events, and non-dues revenue generation. He has held key executive roles in prominent trade associations such as the National Confectioners Association, the National Association of Landscape Professionals, and the Electronic Retailing Association. Additionally, Bill has contributed significantly in senior positions at major association services companies, including Multiview, Naylor, and SmithBucklin. He specializes in implementing initiatives that fortify the bond between associations and their members, elevating member engagement, non-dues revenue, and overall value.

Bill's leadership extends to recently serving as the Chair of ASAE’s Industry Partner Alliance Committee and also served on ASAE’s Power of Associations Oversight Committee, further highlighting his commitment to advancing the association community.

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