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April 23 2026 CSAE Virtual All-Member Webinar/Roundtable: Your Association in the Age of AI Search: How to Get Cited, Stay Visible, and Protect Your Revenue
Thursday, April 23, 2026, 12:00 PM - 12:45 PM MDT
Category: Association Roundtables
CSAE Virtual All-Member Webinar/Roundtable: Your Association in the Age of AI Search: How to Get Cited, Stay Visible, and Protect Your Revenue Presented by: AI search is changing how people discover and engage with associations. When someone asks ChatGPT or Google a question about your industry, will your organization show up in the answer? If AI isn't recommending you, you risk becoming invisible to prospective members, sponsors, and the professionals who need you most. Join this webinar and roundtable to learn about Generative Engine Optimization (GEO), the practice of optimizing your content so AI search engines cite and recommend your association in their answers. You'll discover why traditional SEO alone isn't enough, how different AI platforms decide what to cite, and why associations are uniquely positioned to thrive in this new landscape. You'll walk away with a practical four-phase framework to help guide your next steps, plus an understanding of the revenue risks of inaction and the tools available to measure your AI visibility today. Drew is CMS and AI Strategy Lead at BizStream, where he helps organizations navigate digital strategy, technology, and relationship-driven growth. With nearly 20 years of experience spanning sales, management, and client partnership development, Drew has worked with organizations of all sizes—from small businesses to large enterprise companies—helping turn ideas into meaningful success stories. He is known for his people-first approach, strong communication skills, and passion for connecting business goals with practical solutions. At BizStream, Drew also brings expertise backed by certifications in Xperience by Kentico and Kontent.ai. Beyond his role at BizStream, he serves as Co-Lead of West Michigan AI Lab and Co-Host of the AI Lab Unfiltered Podcast, reflecting his ongoing commitment to learning, innovation, and the evolving role of AI in business. |