Oct. 20, 2026 CSAE Roundtable
Creating Alternative Revenue for Associations: Finding Opportunity Beyond the Traditional Model

Tuesday, October 20, 2026
Noon – 1 pm MT
Via Zoom - Link will be sent to you in the confirmation email after you register.

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What if your association’s next significant revenue stream is already hiding in plain sight? Join Avi Olitzky, President and Principal Consultant of Olitzky Consulting Group, for an interactive conversation about moving beyond dependence on dues, conferences and traditional sponsorships to create a more diversified—and sustainable—revenue portfolio. Drawing on his work with associations and nonprofits, Avi will explore how organizations can uncover the value of assets they already have, including intellectual property, expertise, content, programming, partnerships, subscription-based offerings and technology-enabled services. Participants will discuss how to evaluate ideas for mission alignment, market potential and ROI; pilot new concepts without taking on unnecessary risk; and build leadership and board support for new approaches. Most importantly, the conversation will challenge associations to shift from simply “selling more” to creating greater value—using alternative revenue as a way to strengthen both financial sustainability and the member experience.

About Our Roundtable Presenter/Facilitator

Avi Olitzky is the president and principal consultant of Olitzky Consulting Group, where he partners with mission-driven organizations navigating complexity, transition, growth, and reinvention. Across his career, Avi has served as senior rabbi of one of the largest congregations in North America, launched and grown innovative information technology and content-driven production companies, and served as a founding board chair and board member for numerous nonprofit organizations. Avi is a master facilitator, design-thinker, strategic planner, innovator, speaker, educator, and retreat leader. 
He has advised membership organizations, private clubs, nonprofits, associations, universities, camps and youth organizations, synagogues and churches, executives, public-sector partners, and private companies. His work sits at the intersection of vision and implementation, helping leaders clarify priorities, strengthen governance, deepen engagement, navigate difficult conversations, and move toward practical, mission-aligned action. Avi has previously presented at numerous conferences, and has facilitated leadership, governance, engagement, and planning conversations for similar executive and member-driven audiences.

He is author of the forthcoming How to Be a Toxic Board Chair (Universal Publishers, Inc.), due out in 2027. As faculty for the U.S. Chamber of Commerce’s Institute for Organization Management, Avi brings a futurist’s perspective to organizations committed to meaningful, lasting impact.

CAE Credit
CSAE will apply for one CAE credit for this roundtable.

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