Thursday, October 16, 2025
8:30 – 9:30 am MT
Zoom link will be sent upon registering.
Included as a benefit your membership. $25 for non-member association professionals.

How do we create authentic connection in today’s association world—whether through chapters, components, or even within small-staff organizations?

Register Today

We invite you to join us for a dynamic roundtable discussion with Cecilia Sepp, author of Association Chapter Systems: From Frustrating to Fruitful (2024) and founder of Rogue Tulips Consulting and Allison Hammer, Executive Director WACUBO and SHRM Colorado Council through Etherio as they frame an interesting conversation and share fresh insights into how associations of all sizes and structures can strengthen engagement, foster collaboration, and deliver greater member value.

This discussion isn’t just for associations with chapters or sections, as its lessons are universal.

Whether you lead a national organization with multiple components, manage a state-based or regional association, or run a small staff organization, the principles of connection, clarity, and collaboration are the same. Relationships matter, whether they are you’re your sponsors or your members, and how you connect with them will make significant differences in your organization’s success, as well as how you “delight” your members.

You’ll discover new ways to strengthen member value, design systems that work for your unique structure, and create engagement strategies that scale for associations of any size.

Learning Objectives (CAE Domains)
By participating in this roundtable, attendees will be able to:

• Strategic Management Analyze and redesign systems to align with your association’s strategic priorities, improving coherence and long-term sustainability.
• Membership & Marketing Identify strategies for increasing engagement, retention, and value among all members—whether in a chapter, component, or single-entity association.
• Governance Understand the roles and responsibilities of boards and leadership structures; optimize governance relationships to reduce friction and increase accountability.
• Executive Leadership & Management Lead change effectively in associations of any size: manage resistance, build consensus, and foster a culture of collaboration.
• Communications & Engagement Craft messaging and feedback systems that support authentic connection across diverse membership structures and association types.

About Our Roundtable Facilitators:

Cecilia Sepp, CAE, ACNP, LPEC
Principal & Founder
Rogue Tulips Consulting
Cecilia is a recognized authority in nonprofit organization management and a leader who translates vision into action. She shares her expertise as a consultant, writer, speaker, podcast host, and skilled facilitator adept in all aspects of nonprofit management.

Her company, Rogue Tulips Consulting, provides a myriad of services for nonprofit organizations including executive leadership services, mentorship programs and education, content development/communications, and staff compensation studies.

Cecilia earned the Certified Association Executive (CAE) designation in 2015, and the Advanced Certified Nonprofit Professional (ACNP) designation in 2023. Both the CAE and ACNP are current through 2026. In 2025, she earned the Leadership Professional in Ethics & Compliance (LPEC) certification which is current through 2027. She also earned certificates in nonprofit accounting, diversity equity & inclusion, and virtual event management. She was recognized by Association Women Technology Champions (AWTC) as a 2022 AWTC Champion.

More about Cecilia: https://www.linkedin.com/in/ceciliasepp/
Info about Rogue Tulips Consulting: https://www.roguetulips.com/
Read the blog “Going Rogue”: https://roguetulips.com/blog
Learn about the Education Program: https://roguetulips.com/education
The Podcast: Radio Free 501c: https://www.roguetulips.com/podcast 

Allison Hammer, CAE
Executive Director,
Etherio
Allison is a dedicated Executive Director, at the Association Management Company, Etherio for the Western Association of College and University Business Officers and SHRM Colorado State Council. She is known for her inclusive leadership and strategic vision in association management. With a master’s in nonprofit management and the Certified Association Executive (CAE) credential, she excels in long-range planning, operational excellence, and innovative program development. Allison is passionate about collaborating with engaged board members to build resilient associations that empower both members and communities.

CSAE is a Registered Provider of CAE programs through ASAE. A CAE Registered Provider is an organization that has formally registered with the CAE Program and is committed to providing education that meets the CAE Commission’s standards for helping individuals earn or maintain the Certified Association Executive credential. If you are a CAE, each hour of content may be identified toward one CAE credit, so the roundtable may be documented for one credit hour. CSAE will submit this roundtable for review by ASAE.

Reserve your spot today and join your peers in exploring how the future of connection can transform your association.