CSAE Future of Associations Symposium

Drivers of Change for Associations in 2026
Friday, November 7, 2025
8:15 - 11:45 am
Virtual via Zoom

Presented by
 

CSAE Annual Partners / Symposium Co-Sponsors
                                      
          
      

 Register Today!

Agenda
8:15 - 8:30 am Welcome and Thank You to Sponsors
8:30 - 9:15 am Peggy Hoffman, President, Mariner Management & Marketing
Beyond Belonging: Rethinking Community, Engagement &  Volunteerism in Associations
How members connect, contribute, and find meaning in associations is changing—quickly. Traditional models of engagement and volunteerism are being replaced by more flexible, personalized, and purpose-driven approaches. In this conversation, Peggy Hoffman invites association professionals to take a fresh look at how we build community and support member involvement in a digital-first world.

Together, we’ll explore how engagement can move beyond committees to collaborative experiences, how community can evolve from static groups to dynamic networks, and how volunteerism can reflect a range of meaningful contributions.

This session also offers a sneak peek into new research currently underway on the future of community in associations—research that will culminate in a report release in late November and two follow-up webinars in December. Come ready to explore findings, ask questions, and consider how thoughtful experimentation can shape the future of member connection.

9:15 - 9:30 am   Break
9:30 - 10:15 am Lida Citroën, CEO, Lida360
The Future Is Perception: Mastering Influence to Advance Your Association

Influence isn’t accidental—it’s designed. You don’t grow, evolve, and sustain by staying static. Today, associations that thrive are trusted, agile, and influential.

Join internationally recognized reputation and personal branding expert Lida Citroën, CEO of LIDA360, for an energizing session on how association leaders and professionals can intentionally shape perception, earn trust, and drive impact with members, boards, sponsors, and partners.

Drawing on 20+ years advising global brands and executives, along with her newest thinking in The New Rules of Influence, Lida will show you how to take control of your narrative, show up with clarity and presence, and turn credibility into momentum for your mission.

Key Takeaways

• Design your influence and that of your association: Clarify the reputation you need—and the messages, behaviors, and presence that earn it. 
• Future rules for executive presence: Forget the red power tie. Communicate like a leader and align your brand to mission and goals. 
• Personal branding fundamentals: Why everyone has a brand already, and how to make yours intentional and trustworthy.
• Reputation in action: Practical steps to protect and grow your reputation online and in person (and tips for responding when it’s at risk). 

10:15 - 10:30 am Break
10:30 - 11:15 am Dan Streeter, AI 2.0: Tools and Tactics Association Professionals Need to Know for 2026

AI is transforming every part of how associations work, communicate, and earn—and the pace is accelerating. This session focuses on what’s new, what matters, and what you can use right now. We’ll explore the most current tools inside ChatGPT, Copilot, and Gemini, showing how they can help associations increase visibility, streamline operations, and open new paths to revenue.

You’ll learn how Answer Engine Optimization (AEO) is quickly replacing traditional SEO as the key to being found in AI-driven search results, helping your organization and its members stand out when people ask questions through AI platforms. You’ll also see, step-by-step, how to use vibe coding—a simple but powerful way to train AI to understand your association’s tone, data, and priorities—to build a live, no-code custom app right in the session.

This isn’t a theory. It’s a practical, interactive experience that shows how to apply AI immediately to improve engagement, simplify your team’s workload, and create new ways to serve and connect with members. You’ll leave with the skills and confidence to start building tools that reflect your organization’s unique expertise and voice.

Learning Objectives

1. Understand how Answer Engine Optimization (AEO) helps associations and their members get discovered in AI-powered search results across ChatGPT, Gemini, and Copilot.
2. Apply no-code tools and prompts to create custom AI-driven apps that automate tasks and generate new member or sponsorship revenue.

11:15 - 11:30 am Wrap Up and Conclusion
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About Our Title Sponsor
BizStream specializes in helping associations deliver meaningful digital experiences that strengthen member engagement and streamline content management. Our team brings deep expertise in member-driven UX, strategic consulting, web development, visual design, branding, and AI solutions to create intelligent, scalable platforms that enhance personalization, improve efficiency, and serve as true extensions of an association’s mission and community impact.

Find us at: www.bizstream.com
Learn more about how organizations are using AI here: AI Lab Unfiltered Podcast

About Our Speakers
Peggy M. Hoffman, FASAE, CAE
President, Mariner Management & Marketing | Columbia, MD
Peggy Hoffman is president of Mariner Management, an association management company dedicated to helping organizations build vibrant member communities and reimagine volunteer engagement. Mariner partners with associations to create inclusive, dynamic environments where members connect, contribute, and lead in meaningful ways.

With more than 30 years of experience in the association sector, Peggy has worked with global, national, and local organizations to transform how they recruit, engage, and support members. With her team, she has led groundbreaking research on volunteerism and member engagement, including ASAE’s two landmark studies on volunteer models and additional research on chapters and member communities.

Peggy’s team is currently leading the 2025 Components Study, a new research initiative exploring how associations are evolving their approaches to community and component structures. The study’s findings—set to be released just a few weeks after the CSAE Symposium—will offer fresh insights into the future of member connection and will be followed by two webinars in December to dive deeper into the results.

Her commitment to building strong communities began early in her career as a membership director for a trade association with components. Since then, she has remained deeply involved in ASAE – The Center for Association Leadership, including serving as chair of both the Component Relations Section Council and the Executive Management Council and on the Foresight Works Advisory Committee. She is also author of the ASAE Handbook on Professional Practices in Association Management’s chapter on Engaging Members.

Peggy holds the profession’s Certified Association Executive (CAE) credential and the distinguished ASAE Fellow (FASAE).

Connect with Peggy at MarinerManagement.com or on LinkedIn to continue the conversation.
https://marinermanagement.com/

Lida Citroën, CEO, Lida360
An executive coach, personal branding, and reputation management authority, Lida Citroën has helped global executives, entrepreneurs, and thought leaders manage how they’re perceived and drive them toward ideal opportunities. She has helped thousands of professionals in more than 30 countries gain a fresh perspective on how to position themselves for success.

Before starting her company, Lida spent 20 years in corporate marketing, PR, and business development leading global product and services companies across multiple industries in positioning and building their brands. In 2008, she formed LIDA360, LLC and built a reputation as an award-winning author and executive consultant, in-demand keynote speaker, workshop facilitator, and go-to source for media interviews.

A professional keynote speaker and presenter, Lida's popular TEDx Talk, podcast (The Lida Citroën Podcast), Talks at Google presentation, and numerous courses on LinkedIn Learning showcase her empowering coaching style and message. She is also a faculty member for the Institute for Management Studies, presenting seminars throughout the United States. Lida routinely teaches in-depth and actionable programs on personal branding, digital (online) influence, executive presence, reputation management and risk, and leadership positioning.

She has worked with several associations across the country including ASIS, IEC and IECRM, SIA, AMA, WCC, SHRM, and many military-focused associations as well.

 A writer for Military.com, Lida has authored countless articles and is featured in the media for her work, including Time Magazine, MSNBC, Fortune Magazine, Forbes, Military.com, Harvard Business Review, Bloomberg, Kiplinger’s Personal Finance, US News & World Report, Inc., Entrepreneur.com, HR News, US Weekly, Investment News, Money Watch, HuffPost, Monster.com, and more. 

Lida has authored several award-winning books: 

• The New Rules of Influence: How to authentically build trust, drive change, and make an impact
• Reputation 360: Jumpstart your career by building a positive personal brand 
• Control the Narrative: The executive's guide to building, pivoting and repairing your reputation
• Success After Service: How to take control of your job search and career after military duty
• Your Next Mission: A personal branding guide for the military-to-civilian transition
• Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees
  

A passionate supporter of the military community, Lida volunteers her time to help veterans transitioning to civilian careers, assist employers who seek to hire military talent, and serves as a member of the Board of Directors at Project Sanctuary. Her work with veterans comes from gratitude for their sacrifice. 

Links:
The New Rules of Influence - Trailer: https://youtu.be/dGumWvhpX-M 
The New Rules of Influence - Amazon: https://a.co/d/cw6kDYI
LinkedIn Newsletter - Influence Insider: https://www.linkedin.com/newsletters/influence-insider-6905229051938557952/ 
The Lida Citroën Podcast: https://lida360.com/the-lida-citroen-podcast-2/ 
Control The Narrative - Trailer: https://youtu.be/aIDEiKTm5QU 
Control The Narrative - Amazon: https://a.co/d/glMR6y3

Dan Streeter
CEO and Founder, Mission Fuel
Dan Streeter is the CEO and co-founder of Mission Fuel AI, an AI-first instructional design company transforming how associations and nonprofits develop learning experiences. A former award-winning teacher and school principal, Dan has led high-impact initiatives for the World Health Organization, the CDC, and the NBA.

His career spans over 20 years in education and eLearning, including leadership roles at IMPART! Learning Solutions and Blue Sky eLearn. Today, Dan helps organizations accelerate content development with AI, making training faster, more affordable, and deeply personalized. His keynotes and workshops empower professionals with practical tools to navigate the AI-driven future of work.

https://missionfuel.ai/